Start a career with us | Panther Residential Management

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Marketing Manager

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Job Title:

Marketing Manager

Job Code:

Job Location:

Georgia - Smyrna (Regional Office)

Responsibilities:

THE POSITION:

The Marketing Manager will act as a liaison between the Corporate Office, Regional Management and Apartment Community Teams to develop and execute strategic and tactical marketing plans and implements advertising, pricing, and other campaigns that drive traffic and occupancy to achieve optimum leasing and financial performance in line with Company's business development plans.

WHAT YOU'LL DO:

Focus on increasing occupancy and revenue by providing support, guidance and direction to a portfolio of multifamily assets through the development and implementation of strategic marketing programs.
Understand and correctly articulate search engine optimization and search marketing goals for individual assets to regional and on-site team members.
Research and build community marketing plans for existing and potential new business that attracts the identified target audience and strategically addresses business objectives.
Create and maintain marketing budgets for individual communities.
Assist in the development of corporate marketing materials.
Regularly communicate with ownership groups, asset managers, and regional executive team members regarding marketing performance of any particular asset and / or overall portfolio.
Manage and help complete marketing assignments for community management transitions.
Develop community and corporate brand style guides and ensure they are published, utilized, and followed on all media channels and communication pieces.
Manage software integrations with internal and external parties to ensure dynamic pricing and availability is listed at all times on community websites and ILS.
Ensure community photos and videos are of good quality, modern, optimized and published on the correct channels.
Monitor reputation management for each community and assist team members with strategies to improve while overseeing review responses.
Implement and manage lead tracking and lead management while continually analyzing reporting and making necessary recommendations.
Train and manage on-site teams to utilize lead management, iPad leasing programs, and other marketing software correctly and efficiently.
Review Google Analytics to examine and analyze website performance on a weekly basis.
Develop, implement, and oversee social media content and strategies including set-up, optimization, paid and promoted campaigns, contests, and / or contracted agency strategies.
Assist site teams in developing and implementing outreach and direct marketing programs to corporate and local businesses.
Collaborate with on-site associates to evolve innovative strategies based on market conditions and property data that will directly impact leasing velocity.
Oversee and provide training to local and regional teams to reinforce roll-outs and company best practices.
Conduct regular site visits to ensure that the property has proper curb appeal, appropriate signage, models are clean and set up accurately, and all marketing opportunities are leveraged.
Regularly review and understand the market landscape to stay abreast of competitor strengths, weaknesses, and marketing initiatives.
Continually research and make recommendations on new opportunities and marketing channels in the local market.
Attend company meetings and industry education conferences. – Locally

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Salary Range:

Leasing Specialist(s) October 2023

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Job Title:

Leasing Specialist(s) October 2023

Job Code:

NEW DEVELOPMENT

Job Location:

Alabama - Huntsville (Villas at Capital Twenty)

Responsibilities:

SUMMARY:

This position is primarily responsible for interacting directly with prospective and current residents to achieve maximum occupancy and revenue. This position is also responsible for the sales process including but not limited to marketing, lead management, touring, closing and providing unparalleled customer service to prospects and residents by performing the following duties.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Core duties and responsibilities include the following. Other duties may be assigned.

Maintains an excellent customer service relationship.
Adheres to the Panther Property Management Standard Operating Procedures.
Leases apartments and sells the products and services of the property to prospects.
Responds to internet leads, answer prospect calls and conducts property tours following the guidelines outlined in the mystery shop forms.
Works to optimize occupancy while maximizing effective leased rent.
Utilizes established sales and marketing strategies to increase property traffic, maintains closing ratios and works to achieve and exceeds budgeted occupancy percentages.
Maintains thorough product knowledge of the property and that of major competition.
Prepares and has a thorough knowledge of all lease-related paperwork.
Maintains prospect traffic and leasing data, and assist with other computer data entry as necessary.
Delivers resident gifts; inspect units for move-ins to ensure units are ready.
Assists with planning and hosting of resident functions.
Is responsible for auditing all lease and renewal files for key controls and bonus submission to the Community Manager.
Reviews guest cards to ensure entry and follow-up as well as monitor any traffic trends.

SUPERVISORY RESPONSIBILITIES:

This job has no supervisory responsibilities.

COMPETENCIES:

To perform the job successfully, an individual should demonstrate the following competencies:

Intellectual:

Technical Skills - Assesses own strengths and weaknesses; pursues training and development opportunities; strives to continuously build knowledge and skills; shares expertise with others.

Interpersonal:

Customer Service - Manages difficult or emotional customer situations; responds promptly to customer needs; solicits customer feedback to improve service; responds to requests for service and assistance; meets commitments.
Interpersonal Skills - Focuses on solving conflict, not blaming; maintains confidentiality; listens to others without interrupting; keeps emotions under control; remains open to others' ideas and tries new things. Oral Communication - Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; responds well to questions; demonstrates group presentation skills; participates in meetings.
Written Communication - Writes clearly and informatively; edits work for spelling and grammar; varies writing style to meet needs; presents numerical data effectively; able to read and interpret written information.
Teamwork - Balances team and individual responsibilities; exhibits objectivity and openness to others' views; gives and welcomes feedback; contributes to building a positive team spirit; puts success of team above own interests; able to build morale and group commitments to goals and objectives; supports everyone's efforts to succeed.

Organization:

Diversity - Demonstrates knowledge of EEO policy; shows respect and sensitivity for cultural differences; educates others on the value of diversity; promotes a harassment- free environment; builds a diverse workforce.
Ethics - Treats people with respect; keeps commitments; inspires the trust of others; works with integrity and ethically; upholds organizational values.
Organizational Support - Follows policies and procedures; completes administrative tasks correctly and on time; supports organization's goals and values; benefits organization through outside activities; supports affirmative action and respects diversity.
Strategic Thinking - Develops strategies to achieve organizational goals; understands organization's strengths & weaknesses; analyzes market and competition; identifies external threats and opportunities; adapts strategy to changing conditions.

Self-Management:

Professionalism - Approaches others in a tactful manner; reacts well under pressure; treats others with respect and consideration regardless of their status or position; accepts responsibility for own actions; follows through on commitments.
Safety And Security - Observes safety and security procedures; determines appropriate action beyond guidelines; reports potentially unsafe conditions; uses equipment and materials properly.
Adaptability - Adapts to changes in the work environment; manages competing demands; changes approach or method to best fit the situation; able to deal with frequent change, delays, or unexpected events. Attendance/Punctuality - Consistently at work and on time; ensures work responsibilities are covered when absent; arrives at meetings and appointments on time.
Dependability - Follows instructions, responds to management direction; takes responsibility for own actions; keeps commitments; commits to long hours of work when necessary to reach goals; completes tasks on time or notifies appropriate person with an alternate plan.
Initiative - Volunteers readily; undertakes self-development activities; seeks increased responsibilities; takes independent actions and calculated risks; looks for and takes advantage of opportunities; asks for and offers help when needed.
Innovation - Displays original thinking and creativity; meets challenges with resourcefulness; generates suggestions for improving work; develops innovative approaches and ideas; presents ideas and information in a manner that gets others' attention.

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Salary Range:

Service Technician(s) October 2023

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Job Title:

Service Technician(s) October 2023

Job Code:

NEW DEVELOPMENT

Job Location:

Alabama - Huntsville (Villas at Capital Twenty)

Responsibilities:

SUMMARY: This position is primarily responsible for performing technical and mechanical work that ensures the inside and external buildings, grounds, amenities, and common areas of the property meet the Company's standards for cleanliness, appearance, safety, and overall functionality by performing maintenance-related tasks by performing the following duties. ESSENTIAL DUTIES AND RESPONSIBILITIES: Core duties and responsibilities include the following. Other duties may be assigned.

ESSENTIAL DUTIES AND RESPONSIBILITIES:
Core duties and responsibilities include the following. Other duties may be assigned.

Completes assigned work orders generated from resident requests for service, as well as routine upkeep on the property by diagnosing the source or cause of the defect or problem, and making repairs in accordance with established policies, procedures, safety standards, and code requirements.
Completes the "make-ready" process to prepare vacant apartment homes for leasing and new move-ins by completing the pre-move-out inspection, creating a "punch" list of maintenance work needed, scheduling vendors and contractors as needed, obtaining needed supplies and materials, completing ail maintenance tasks, and inspecting completed work.
Follows procedures for accessing and obtaining materials, supplies, equipment, tools, and other items from the property's maintenance shop by tracking inventory used, returning unused items to the established location, and notifying the maintenance supervisor about re-ordering needs.
Completes documentation and other paperwork in a timely, accurate, and complete fashion so that service requests can be appropriately documented and tracked.
Assists in maintaining the grounds, common areas, and amenities by picking up trash and debris, pressure-washing breezeways and pool areas, performing general cleaning, and painting curbs and signage as needed.
Supports cost-cutting and expense control programs by fixing rather than replacing parts when possible, not being wasteful with materials and supplies, and practicing the correct use for tools and equipment.
May periodically inspect work performed by contractors, vendors and other service providers to verify the work, materials and services meet quality standards, scope and specifications as required.
Complies with Panther Residential Management safety and risk-management policies by attending and participating in the property's routine safety meetings, completing required training on OSHA and other safety related laws and requirements, and by reporting accidents and incidents promptly and accurately.
Demonstrates customer services skills by treating residents and others with respect, answering resident questions, responding sensitively to complaints about maintenance services, and completing assigned work orders with efficiency and urgency.
Assists in conducting routine and periodic property inspections to identify safety and risk management concerns, keep the property in good repair, and communicate concerns about the physical needs of the property to management.

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Salary Range:

Service Technician(s) October 2023

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Job Title:

Service Technician(s) October 2023

Job Code:

NEW DEVELOPMENT

Job Location:

Florida - Clermont (Integra Heights)

Responsibilities:

Completes assigned work orders generated from resident requests for service, as well as routine upkeep on the property by diagnosing the source or cause of the defect or problem, and making repairs in accordance with established policies, procedures, safety standards, and code requirements.
Completes the "make-ready" process to prepare vacant apartment homes for leasing and new move-ins by completing the pre-move-out inspection, creating a "punch" list of maintenance work needed, scheduling vendors and contractors as needed, obtaining needed supplies and materials, completing ail maintenance tasks, and inspecting completed work.
Follows procedures for accessing and obtaining materials, supplies, equipment, tools, and other items from the property's maintenance shop by tracking inventory used, returning unused items to the established location, and notifying the maintenance supervisor about re-ordering needs.
Completes documentation and other paperwork in a timely, accurate, and complete fashion so that service requests can be appropriately documented and tracked.
Assists in maintaining the grounds, common areas, and amenities by picking up trash and debris, pressure-washing breezeways and pool areas, performing general cleaning, and painting curbs and signage as needed.
Supports cost-cutting and expense control programs by fixing rather than replacing parts when possible, not being wasteful with materials and supplies, and practicing the correct use for tools and equipment.
May periodically inspect work performed by contractors, vendors and other service providers to verify the work, materials and services meet quality standards, scope and specifications as required.
Complies with Panther Residential Management safety and risk-management policies by attending and participating in the property's routine safety meetings, completing required training on OSHA and other safety related laws and requirements, and by reporting accidents and incidents promptly and accurately.
Demonstrates customer services skills by treating residents and others with respect, answering resident questions, responding sensitively to complaints about maintenance services, and completing assigned work orders with efficiency and urgency.
Assists in conducting routine and periodic property inspections to identify safety and risk management concerns, keep the property in good repair, and communicate concerns about the physical needs of the property to management.

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Salary Range:

CAREERS